Bag Man: The Story Behind the Improbable Rise of Coach by Lew Frankfort
Lew Frankfort knew nothing about fashion when he became assistant to the founder of Coach. By the time he left, Frankfort had spent 29 years as CEO, growing Coach from a scrappy maker of leather bags with a small cult following to a beloved lifestyle brand. Along the way, Coach created a new market segment—accessible luxury—that redefined an industry. In Bag Man, Frankfort explains how the son of a Bronx policeman, after working in city government, built a business that challenged conventions, grew it 1000%, and became recognized as one of the world's best CEOs.
Presenters:
Todd Sattersten, Publisher, Bard Press
Sicily Lippincott, Sr. Director of Marketing, HarperCollins Leadership
Josh deLacy, Marketing Manager, HarperCollins Leadership
Julie Devoll, Director of Marketing and Communications, Harvard Business Review Press